Amazon Decoded: Kindle Marketing Guide

A Marketing Guide to the Kindle Store (Let’s Get Publishing Book 4)
By David Gaughran

119 ratings

Kindle | Paperback

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Amazon Decoded: Kindle Marketing Guide


Want to sell more books on the world’s biggest retailer? Fancy Amazon doing the selling for you instead? Amazon Decoded: A Marketing Guide to the Kindle Store will show you how.

* Learn about Visibility Marketing and how understanding Amazon can boost your sales.
* Discover the algorithms that go into Sales Rank and dispel some common myths.
* Understand the critical differences between the Best Seller list and the Popularity list.
* Decode the ways Amazon recommends millions of books to readers every single day.
* Implement proven marketing plans, optimized for maximum Amazon visibility.

Whether you are exclusive to Amazon and chasing those page reads, or a wide author trying to survive the onslaught of Kindle Unlimited titles, Amazon Decoded will share the secrets of the Kindle Store and how you can sell more books.


Part I–Kindle Store
1. Search Wars
2. Birth of the Kindle Store
3. The Rise of Ebooks
4. Playing the Algos
5. Sales Rank Explained
6. Kindle Store Takeaways

Part II–Metadata
7. Category Metadata
8. Keyword Metadata
9. Book Title Metadata
10. Author Name Metadata
11. Series Name Metadata
12. Metadata Takeaways

Part III–Recommendation Engine
13. The Charts
14. Also Boughts
15. The Pop List
16. Popular Books
17. Benefits of Popularity
18. Recommendation Engine Takeaways

Part IV–Distribution
19. KDP Select
20. Kindle Unlimited for Readers
21. Kindle Unlimited for Authors
22. Surviving Amazon When Wide
23. Playing Both Sides?
24. Distribution Takeaways

Part V–Promotions
25. Amazon Recommendations
26. Kindle Countdown Deals
27. Kindle Free Book Promotions
28. Manual Price Drops
29. Manual Free Runs
30. Promotion Takeaways

Part VI–Plans & Strategies
31. Deal Sites
32. Advertising
33. Mailing Lists
34. Creating A Launch Plan
35. Turbocharging Series Sales
36. Strategy Takeaways

Amazon Decoded: Kindle Marketing Guide